WHY WE PLAY
WE BELIEVE IN
​
5pm kick-offs after 9–5s.
Game-day legends and weekday warriors.
Gear that fits, plays hard, and looks good.
More women on the pitch—at every level.
And in building a brand that backs them all.
Soccer gear for women, by women.
We're a small, Melbourne-based business committed to supporting women who play, whether you're a seasoned athlete, returning to the pitch or giving soccer a go for the first time.
Founding Pitch
Pitch's founder, Caitlin, was a keen soccer player growing up, but drifted from the game once life got busy with study and work.
​
"In my mid-20s, I started playing soccer again in the local leagues, mostly to get moving and decompress after work. I didn’t expect how much I’d get back from it — the community, the laughs, the fresh air and mid-week reset..
​
But I struggled to find soccer gear that actually fit me or felt good to wear. With limited options, restrictive designs that clung to my arms or thighs, and stuffy materials, getting ready for practice left me feeling uncomfortable and lacking confidence.
I wanted training gear that moved with me, not against, and that didn’t cost a fortune. Something I could throw on after work and feel good in—on and off the pitch."
​
That’s how Pitch started. For women who want to play, however and whenever they can, in gear that gets it.
